Social Campaign: #Sztukahigieny (Art of Hygiene)

The National Museum in Szczecin is a partner of #Sztukahigieny (Art of Hygiene) social campaign.

 

Posters by Andrzej Wieteszka and Dawid Czajkowski may be seen in many spots in Szczecin. One of them is plac Solidarności and the main entrance to The National Museum in Szczecin – The Dialogue Centre Upheavals.

 

Art is passion and domain of Szczecin Galeria Gilotyna  and its Host Dawid Czajkowski. Hygiene is health-oriented prevention and this is the main value of doktor Spondylus, a Szczecin company which has been taking care of the citizens' health for over thirty years. These two worlds have decided to merge to create a social campaign that brings a message which is important not only at the time of the epidemic. 

#Sztukahigieny is an education project aimed at developing behaviour patterns among both adults and children. On account of visual arts (of poster in this case) we are going to affect the viewers and to record pictures in their consciousness. The message has to be simple and clear and these features have been ensured by the artists – Andrzej Wieteszka and Dawid Czajkowski. Their works will soon be seen in the streets of Szczecin, accompanied by a strong message: HYGIENE FIRST.

The campaign is to be carried out with the support of Szczecin City Office which will make traditional and digital advertising carriers available for its purposes and will support media activity.

 

sztukahigieny 1

 The posters' content: Don't touch your eyes/nose/mouth - Mask protects! - Soap will win! - Gloves are OK!

sztuka higieny 2